Valentine's Day is a great time for Limited Time Offers, and you don't have to limit yourself to February 14. Start promoting Valentine's Day Specials right after the New Year, and expect people to start celebrating the weekend before the big day! For added benefit, include a day in your promotions for those who are single and the ever-popular Ladies Night Out (Galentine's Specials). These promotions can give your bottom line a boost and ensure you capture more of your customers for the holiday!
Here are some ideas to get you started on your promos:
Tips for Upselling
- Start promoting your specials right after New Year’s on social media, online, in your restaurant and with flyers in your takeout orders.
- Create signature drinks with fun names and pair them with your Limited Time Menu.
- Create items that allow the customer to “add shrimp,” “add chicken,” “add an upscale side,” etc. to increase the check.
- Promote “build your own” or “customized” desserts for couples or families.
- Offer take-and-bake items such as lasagna or pizza for those who want to celebrate at home.
- Train staff to highlight appetizers and desserts right away when customers are hungry to capture that impulse buy.
- Have a dessert sales contest with your staff.
Social Media Tips
- Eat Your Heart Out
- Wine & Dine Your Valentine
- Love at First Bite
- One Sweet Deal
- Specials To Fall In Love With
- #loveontherun (for to-go specials)
Sample Social Media Posts
- It’s “Wine & Dine Your Valentine” time, and it starts on Friday. Who’s in? #valentinetime #wineanddine
- Bring your date or bring your friends for One Sweet Combo Deal this Valentine’s Day. Choose your entrée and choose your dessert. #sharethelove
- Looking for something ah-mazing to offer your special someone this Valentine’s Day? Check out our chef-inspired entrées paired with cocktails – only available through the big day. #livelovelocal #wineanddine
- We have the Valentine’s specials you are sure to fall in love with. #onesweetdeal #weheartvalentinesday
- Eat your heart out! Spectacular specials and shareable desserts! You’re welcome. #foodislove #sweetdeals #valentinetime
- Say it with steak and scallops! #valentinespecials #loveatfirstbite
- You’ll fall in love with these incredible limited time cocktails. Can you say “Valentini”? #valentinescocktails
- Staying in for Valentine’s Day? Let us do the cooking! Click to view our specials. Now taking preorders to guarantee your pickup time. #sweetdeals #loveontherun