We're only two weeks away from putting the finishing touches on our Halloween frights, and then the ultimate foodie holiday marathon begins with Thanksgiving, Christmas, New Year's and winter season. Make it a time for your restaurant to shine online with engaging social media!
Did you know 76% of social media users say social content influenced a purchase decision? This jumps to 90% when just looking at Gen Z consumers. (Source: Sprout)
Google has been dethroned, and social media platforms now reign supreme. Diners are looking to their friends' suggestions online and ideas from places they haven't experienced. Your posts can turn thumb-scrollers into door-knockers. The holiday hustle starts now.
- Start early with social media promotions. Table tents keep your regulars returning for seconds, but turning to social media can stuff your dining room. Jump on the seasonal LTO gravy train to cook up social content and new business. Schedule shakeups should be included in your featured section of Facebook and pinned posts on Instagram.
- Give your best posts some Christmas cash. Dropping just $25 to boost some of your star content will extend your reach by thousands. Consider targeting a nearby city or saturate a market you have targeted with other marketing efforts.
- Snap photos of the festive chaos, including staff members rocking their holiday best. In addition to videos and photos of the holiday LTOs, show the personalities behind great food. Plan a photo shoot of your kitchen elves in their favorite work-appropriate ugly sweaters and holiday gear, hats and antlers. Their friends and family become your newest fans.
- Make specials and entertainment Facebook official. Use the event feature on Facebook to showcase your late night munchies, festive food and seasonal sip specials. Countdown parties, Prime Rib Night and fun contests may snag groups browsing public events for their next celebration spot.
Looking for more quick social media tips? Click here for a quick how-to!
