As you plan for Summer, it is a great time to consider which items you want to highlight on your menu and in your promotions to capture interest. Seasonal features give you an opportunity to build excitement and encourage guests to try a unique dish or beverage.
Why not plan your Summer specials around a food or drink holiday? For example, June is National Country Cooking Month. Feature special dishes like fried chicken, country fried steak, meatloaf and pot roast and sides like biscuits, cornbread, macaroni and cheese and mashed potatoes and gravy. Promote these specials with table tents and clings at your establishment and as a social media event starting at least the month before.
Here is a list of food and beverage holidays as well as other holidays going on from June through August, from https://nationaltoday.com/food-beverage-holidays. Look for quarterly updates in our blog!
June 2026
- National Country Cooking Month
- National Fresh Fruit & Vegetables Month
- National Frozen Yogurt Month
- National Iced Tea Month
- National Lemon Month
- National Soul Food Month
- June 2: National Rocky Road Day
- June 2: National Rotisserie Chicken Day
- June 3: National Egg Day
- June 5: National Donut Day
- June 5: National Moonshine Day
- June 6: National Bubbly Day
- June 7: National Chocolate Ice Cream Day
- June 9: National Meal Prep Day
- June 9: National Strawberry Rhubarb Pie Day
- June 10: National Iced Tea Day
- June 11: National Corn on the Cob Day
- June 11: National German Chocolate Cake Day
- June 12: International Falafel Day
- June 13: World Gin Day
- June 14: Flag Day
- June 14: National Bourbon Day
- June 14: National Rose Day
- June 14: National Strawberry Shortcake Day
- June 17: National Apple Strudel Day
- June 17: National Eat Your Vegetables Day
- June 18: National Cherry Tart Day
- June 18: World Tapas Day
- June 19: Juneteenth
- June 19: National Martini Day
- June 20: National Vanilla Milkshake Day
- June 21: Father's Day
- June 21: National Craft Spirits Week
- June 21: National Smoothie Day
- June 22: National Onion Ring Day
- June 23: National Detroit Style Pizza Day
- June 25: National Bomb Pop Day
- June 25: National Strawberry Parfait Day
July 2026
- Corn Month
- Eggplant Month
- National Baked Bean Month
- National Blueberry Month
- National Grilling Month
- National Ice Cream Month
- National Watermelon Month
- July 1: International Chicken Wing Day
- July 1: National Creative Ice Cream Flavors Day
- July 4: Independence Day
- July 5: National Apple Turnover Day
- July 6: National Fried Chicken Day
- July 7: National Dive Bar Day
- July 7: National Strawberry Sundae Day
- July 7: World Chocolate Day
- July 8: National Blueberry Day
- July 8: National Ice Cream Sundae Day
- July 10: National French Fry Day
- July 10: National Pina Colada Day
- July 11: National Blueberry Muffin Day
- July 11: National Mojito Day
- July 12: National Pecan Pie Day
- July 14: National Mac and Cheese Day
- July 15: National Hot Dog Day
- July 19: National Daiquiri Day
- July 19: National Ice Cream Day
- July 23: National Refreshment Day
- July 23: National Vanilla Ice Cream Day
- July 25: National Hot Fudge Sundae Day
- July 25: National Wine and Cheese Day
- July 26: National Bagelfest Day
- July 26: National Coffee Milkshake Day
- July 27: National Chicken Finger Day
- July 27: National Creme Brulee Day
- July 27: National Scotch Day
- July 29: National Chicken Wing Day
- July 29: National Lasagna Day
- July 30: National Cheesecake Day
- July 31: National Chili Dog Day
August 2026
- August 3: National Watermelon Day
- August 4: National White Wine Day
- August 5: National Couscous Day
- August 6: National IPA Day
- August 6: National Root Beer Float Day
- August 8: International Beer Day
- August 8: National Frozen Custard Day
- August 13: National Filet Mignon Day
- August 15: National Lemon Meringue Pie Day
- August 16: National Rum Day
- August 18: National Ice Cream Pie Day
- August 20: National Bacon Lovers Day
- August 23: National Coconut Week
- August 24: National Peach Pie Day
- August 24: National Waffle Day
- August 27: National Burger Day
- August 30: International Cabernet Sauvignon Day
Check out Martin Bros.' Father's Day Dish! Magazine for some great seasonal recipe ideas!
