Fall is right around the corner! What seasonal items can you highlight on your menu and in your promotions? Seasonal features mean an opportunity to draw in new customers and encourage guests to try a unique or add-on dish or beverage, increasing revenue.
For example, September is Better Breakfast Month, and it's not too late to promote it! Highlight your breakfast items on your social media. Add a cool, over-the-top Bloody Mary to your menu...and feature it on table tents and online. It doesn't always have to be something big. Sometimes, it's the little things that make the most difference!
Here is a list of food and beverage holidays as well as other holidays going on from September through November, from https://nationaltoday.com/food-beverage-holidays. Look for quarterly updates in our blog!
September 2026
- Better Breakfast Month
- National Chicken Month
- September 3 International Cabernet Day
- September 4 Eat an Extra Dessert Day
- September 5 International Bacon Day
- September 5 National Cheese Pizza Day
- September 6 National Coffee Ice Cream Day
- September 7 Labor Day
- September 7 National Waffle Week
- September 7 National Beer Lovers Day
- September 12 National Chocolate Milkshake Day
- September 13 International Chocolate Day
- September 14 National Cream Filled Donut Day
- September 15 National Double Cheeseburger Day
- September 21 National Chai Day
- September 23 National Great American Pot Pie Day
- September 25 National Quesadilla Day
- September 26 National Key Lime Pie Day
- September 26 National Pancake Day
- September 27 National Corned Beef Hash Day
- September 28 National Strawberry Cream Pie Day
- September 30 National Hot Mulled Cider Day
October 2026
- National Apple Month
- National Caramel Month
- National Chili Month
- National Pretzel Month
- National Sausage Month
- October 1 International Coffee Day
- October 2 National Fried Scallops Day
- October 4 National Cinnamon Roll Day
- October 4 National Taco Day
- October 6 National Noodle Day
- October 9 International Beer & Pizza Day
- October 10 National Angel Food Cake Day
- October 10 National Cake Decorating Day
- October 10 World Plant-Based Burger Day
- October 11 National Sausage Pizza Day
- October 11 Southern Food Heritage Day
- October 12 National Pulled Pork Day
- October 12 Columbus Day
- October 12 Indigenous Peoples Day
- October 14 National Dessert Day
- October 15 National Cheese Curd Day
- October 15 National Lemon Bar Day
- October 17 National Pasta Day
- October 18 National Chocolate Cupcake Day
- October 19 National Seafood Bisque Day
- October 20 International Chef Day
- October 21 National Apple Day
- October 21 National Pumpkin Cheesecake Day
- October 23 Global Champagne Day
- October 26 National Chicken Fried Steak Day
- October 27 National American Beer Day
- October 28 National Chocolate Day
- October 29 National Oatmeal Day
- October 31 Halloween
- October 31 National Caramel Apple Day
November 2026
- National Fun with Fondue Month
- National Pomegranate Month
- Peanut Butter Lovers Month
- November 1 National Calzone Day
- November 1 World Vegan Day
- November 6 International Stout Day
- November 6 National Nacho Day
- November 8 National Cappuccino Day
- November 11 Veterans Day
- November 12 National French Dip Day
- November 15 National Bundt Day
- November 17 Zinfandel Day
- November 18 Apple Cider Day
- November 23 National Espresso Day
- November 25 National Parfait Day
- November 26 Thanksgiving
- November 26 National Cake Day
Check out Martin Bros.' Dish! Magazine for some great seasonal ideas!
