As the seasons change and Oktoberfest approaches, followed by Fall, the Holiday season and eventually Winter, it’s essential to keep your menu fresh and exciting. While you may already have a well-established menu, incorporating limited time offers (LTOs) for Oktoberfest and beyond can be a great way to drive business.
LTOs have the power to drive up to:
+25% higher traffic*
+25% more revenue*
Creating table tents, using in-house signage like dry erase boards if you have them, having servers mention specials, posting to your social media channels and more can effectively promote these limited-time specials.
So, take a moment to brainstorm creative ways to showcase seasonal offerings at your establishment, jot down your ideas and dive into the exciting world of seasonal promotions!
Table Tents: Table tents are a great way to showcase seasonal specials. They are relatively cheap to print, stand out on tables and can easily be swapped out every month or so. If you partner with a distributor like Martin Bros., for example, they will oftentimes design them for you at little to no cost, too.
In-House Signage: Window and door clings and dry erase boards are some additional ways you can showcase specials throughout your establishment. Window and door clings are a little pricey to print, so they are best used for specials that will go on for at least a couple months. For your dry erase boards, just make sure you are checking them on a regular basis to make sure they are not smudged and are still looking clean and readable.
Server Specials: Many restaurants are known for their seasonal specials shared by their servers, and servers are well trained to promote these specials in great detail. Make sure your servers have the tools they need to promote your specials to customers. In senior living, promoting specials in this way is a great way to increase resident engagement.
Social Media: Social media is a great place to promote your seasonal specials. Make sure you are including an enticing picture, encouraging users to share posts with their friends and making your posts engaging.
Looking for Oktoberfest ideas? Click here to check out the latest Martin Bros. Dish! magazine!
Looking for help with table tents and other signage? Click here to contact Martin Bros. or ask your Martin Bros. representative for more information.
*(Datassential, Mastering the LTO Landscape webinar, January 2024 Circana/The Evolving role of the LTO Report)
