Maintaining a competitive advantage in the restaurant industry can be challenging, but focusing on your Center of the Plate options can be a great way to differentiate yourself from competitors. Here are some strategies you can use:
- Offer unique and high-quality proteins
Make sure your Center of the Plate options stand out by offering unique and high-quality proteins. Keep in mind that protein can come from plant and animal sources, and you should have both options available. Some ideas include quinoa, edamame, Greek yogurt, wild-caught fish, free-range poultry and grass-fed beef.
- Create signature dishes
Develop signature dishes that showcase your Center of the Plate options. These could be dishes on your main menu, dishes on your seasonal menu or a featured LTO.
Some ideas include:
Pecan-Crusted Walleye with Bourbon Maple Sauce
Sirloin Steak with Mushroom Demi-Glace
Mediterranean Leg of Lamb
- Offer a variety of options
Offer a variety of Center of the Plate options to cater to different dietary needs and preferences. This could mean offering vegetarian or vegan options as well as gluten-free or low-carb options.
- Emphasize sustainability and ethical practices
Consumers are increasingly concerned about sustainability and ethical practices in the food industry. Make sure your Center of the Plate options are sourced in a sustainable and ethical manner, and highlight this to your customers.
- Train your staff
Make sure your staff is knowledgeable about your Center of the Plate options and can make recommendations to customers.
- Use social media to promote your offerings
Use social media platforms to showcase your Center of the Plate options and highlight any unique or seasonal dishes. Make sure to use eye-catching photos, compelling captions and hashtags to draw the most engagement.
By focusing on these strategies, you can maintain a competitive advantage with your Center of the Plate options and attract customers who are looking for unique and high-quality dining experiences.