Table toppers and table tents will never go out of style. They function as mini billboards. Whether in a plexiglass sleeve, as a napkin dispenser panel or simply as a folded tent, they are a classic way to advertise to patrons as they’re being seated and deciding what to order, and they can be a great way to showcase the big special of the day, week or month. They can help increase sales, improve customer engagement and enhance the overall dining experience at your restaurant.
Here are five things to consider with table toppers and table tents:
- Daily Specials Showcase
Use table tents to highlight your daily or weekly specials, seasonal special or limited-time offer. This can include appetizers, main courses, desserts or chef’s choice. Include a brief description and the price to entice customers to try something new. - Drink Promotions
Feature signature cocktails, happy hour deals and/or wine pairings. This can boost beverage sales and introduce customers to unique drink offerings they might not have considered otherwise. - Dessert Highlights
Showcase your dessert offerings with appetizing descriptions and photos. Dessert is something that many diners don’t even consider after a filling meal. However, if you feature a picture of a delicious-looking dessert right in front of those diners on the table all throughout their meal, you have a better chance of snagging several more dessert orders each day. - QR Code Menu
Display a QR code on the table tent that customers can scan with their smartphones to view your full menu. This is especially useful for contactless ordering and can include more detailed descriptions or photos than a traditional printed menu. - Latest News & Upcoming Events
Promote new services, special events, theme nights and/or live entertainment that will be happening at your restaurant. This can encourage repeat visits and help build a loyal customer base.
Consider your tabletop real estate and budget, and don’t be afraid to think outside the box. A dash of humor and a pinch of creativity can turn a simple table tent into a recipe for fun and increased sales. Remember to keep the design in-line with your restaurant’s branding and to use clear language. Also, words are great, but a dynamite photo can really help. And…final tip… you don’t want to clutter the tabletop with too many things, so be extra mindful of what customers will see and what they’ll have to move around for room on the tables.
Now go forth and tent-alize your tables!
Need help creating table tents? Martin Bros. has you covered! With a full-time Marketing department that specializes in everything from menus to table tents and social media, we can help you succeed at marketing your business. Find out more here!
