Dish!Blog logo

10 Tips to Drive Weekday Restaurant Traffic

Krystle Kettman
Krystle Kettman | May 12, 2022

From Legendary Vendor Partner McCain Foods – Weekends are for friends, families and fun. But Mondays through Fridays are for the warriors. Here’s how to drive profits during the week and make sure one of the many things on your customers’ plate is something they crave.

1. What's your theme?

Themed days pull in guests. So, create one. Try Mix'n'Match Monday. Or Free FryDay. Themed days are memorable and help customers keep your operation top of mind.

2. Words matter

Use language like "while supplies last" or "order today"... or add a countdown offer on social media to get customers off the couch and into your restaurant.

3. Make it social

Done right, a social post that shares a special of the day or shows a to-die-for-snack creates buzz and gives "Like" buttons all over town a workout.

4. From outdoor to in

Use outdoor signage like yard signs and window clings to build excitement and curiosity.

5. Keep 'em coming back

Drop a coupon into their order bag or add an offer to the receipt that allows your customers to enjoy savings or discounts on their next visit.

6. Let's be loyal

Guests love to earn points as much as you love seeing them come back. A good loyalty program does both and is a win-win for everyone.

7. Kids eat free

Offer free kids' meals on weekdays with every adult entrée. The only thing better than a meal that keeps kids happy is not paying for it.

8. Family feast nights

Reward your customers with a night away from cooking with Family Feast Nights.

9. Make an offer they can always use

Cross-promotions let guests use weekend purchases for discounts during the week and helps keep online orders and drive-thrus busy.

10. Share the love

Donate a percentage of each sales to a cause that's popular with your guests. Give them a reason - other than your delicious food - to stop by.

Click here to get more great tips from McCain!


Questions or comments about this article? Feel free to contact us!


SideDish! for Martin Bros. Customers

SideDish! is delivered to your inbox every month and gives you access to tips and trends to make your business more efficient and profitable throughout the entire year. You'll learn from the experts specific to your industry including, healthcare, medical supplies, restaurant supply, janitorial supply, large kitchen equipment, restaurant marketing and more!

Become a Customer