Taking a seasonal approach to marketing your Senior Living Facility can offer some great fun as well as buzz. As you begin to plan your strategies, consider the needs of the people you’re hoping to attract and what makes your facility unique.
Things to consider when promoting your senior living community:
What are seniors looking for?
It is always important to keep up-to-date with the wants and needs of your current and prospective residents and their families. However, it is becoming more important all the time to also familiarize yourself with the wants and needs of the next generations that will be coming into your community. For foodservice, it might be looking at restaurant-style dining, 24/7 dining, signature food items, a coffee shop, pub or bistro and/or parties and theme meals. Seniors might also be looking for and needing dining programs tailored to specialized care, such as memory care.
What marketing channels should you use?
With the growing social media trend, there are new ways to go about marketing your community. However, you need to take into consideration which marketing channels will reach your audience. While seniors are becoming more and more technologically savvy, many are still most comfortable with television, newspaper and radio. However, many of their family members are likely opposite, preferring email and Facebook. So it is important to try to diversify your marketing approach across many different channels.
What makes your community stand out?
What service(s) or offering(s) make you stand out in the industry and/or in your local area? If someone were to ask you why they should choose your community, what would be your top answer? These are the things to promote!
Here are Two Great Summer Ideas to Help Market Your Senior Living Facility
1. Take them to Hawaii
The theme for National Nursing Home Week®, May 11-17, is “Living the Aloha Spirit”. What a perfect time to celebrate with a Hawaiian party! Perhaps even open it up to the public in your area to showcase how your community supports “aloha spirit” through unity, kindness, truthfulness, humility and patience. A complete Hawaiian Party Theme Meal Magic package is available at https://customer.martinbros.com/ under Services. Get ideas and resources for advertising, attire, decorations, menu, music, games and more.
2. Fire Up The Grill
Who doesn’t enjoy a fresh grilled hot dog, bratwurst or hamburger? Add fresh vegetables, salads, coleslaw, chips and ice cream and watch the fun come alive! We have several summer Theme Meal Magic ideas (available at www.martinsmart.com under Services) that would work great to make it a complete party. We also have several Menu Templates (available at https://customer.martinbros.com/ under Tools) to feature a grilled meal. Hosting a picnic-like event for residents, family and friends is a great way to market your facility to all generations!
